2003 – 2006
People
Interactive
People Interactive was a Cologne-based digital agency focused on digital brand experiences and new forms of interaction. During my time there, I concentrated on screen design, GUI and interactive applications – often for touchpoints where established patterns barely existed yet.
My role
Senior Web Designer
As Senior Web Designer, I took on art direction from the initial concept through to final visual execution. The most interesting projects were often those where interface, brand and new forms of interaction came together.
01 / Deutsche Telekom
T-World – communication you can touch
T-World turned complex telecommunications offers into an interactive experience that made products and services accessible on a touchscreen. Its use at CeBIT combined brand staging with a form of interaction that was still relatively new at the time.
T-World at CeBIT 2006
The idea of the interactive house was developed as a team. My focus was on the touchscreen applications within the house and their visual execution.
On the way to SIP telephony
The desk served as the entry point to the video telephony application. I did not design the screen itself, but I did design the interactive application shown on the device.
Detailed view of the application
The zoom view made the interactive application on the device fully visible and directly operable. I designed the interface and its visual execution.
Applications in the interactive house
The overview shows different touchscreen applications in the kitchen – including the fixed-line advisor, which reappears in the next case as a terminal solution.
Project & Contribution
I developed the visual and interactive execution of the touchscreen application as part of my art direction and interface work at People Interactive. T-World received several awards: DDC Award 2006, Annual Multimedia 2007 and Red Dot Award 2007.
- Red Dot Award 2007 · T-World
- Annual Multimedia 2007 · T-World
- DDC Award 2006 · T-World
02 / Deutsche Telekom
Tariff advice at the touchpoint
At the T-Punkt, a large number of tariffs and options had to become an understandable consultation experience. The application translated complex product logic into a guided visual dialogue at the terminal.
Advice directly at the T-Punkt
The fixed-line advisor guided users through tariffs and product options step by step at the terminal. Complex offers were translated into a guided digital consultation process.
Entering the fixed-line advisor
Behind the application was a clearly defined UI system of navigation, touch areas and recurring controls. The following views show how that system was built.
UI elements for touch interaction
Keyboard, sliders and other controls formed the basis of the interface. Important touch areas were deliberately made larger so they remained safe and intuitive to use at the terminal.
Lists and selection within the application
Different content and user guides were made accessible through clearly structured lists. Even with more extensive information, interaction was intended to remain clear and direct.
States, typography and details
Defined button states, type sizes and additional UI rules created a consistent visual language. They formed the design basis for the different screens of the fixed-line advisor.
Project & Contribution
My focus was on screen design, GUI and the visual execution of the interaction. The aim was an interface that provided orientation even with complex content and supported the consultation process at the touchpoint.